Brazil, and Rio de Janeiro especially, is a popular destination for tourists around the world. It is the third most desirable country to visit on the Western Hemisphere after the U.S. and Canada. This massive wave of tourists would help Royal Farms' business because the American travelers would want to be comforted by classic American food when they're in foreign lands. Also, natives of Brazil are infatuated with the cultures and traditions of Americans, so this fascination would lead to many Brazilians purchasing Royal Farms products in order to get a taste of authentic American cuisine. The idea of a convenience store has not yet made it to Brazil; Royal Farms could beat the competition and have a monopoly on the market. The language barrier, as Brazilians speak Portuguese, would not be an issue because the store could just hire bilingual workers.